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BROADCASTING CAREERS – MORE THAN ON-AIR OPPORTUNITIES

- Connecticut School of Broadcasting
May 17, 2013

When most people think of jobs in radio, they usually picture someone talking on-air.

There are many other careers in radio broadcasting that don’t involve sitting behind a microphone.

Here are some of the roles you might take on during your radio career.

Management / Operations

The Station Manager runs the station. They’re responsible for supervision of all the daily operations of the station, personnel, facilities, and overall financials.

They work with all the other departments to make sure they’re doing what needs to happen so the on-air personality can be on-air. They also interface with other media, if an on-air personality does something newsworthy, management staff will be the first line of contact to the general public.

Sales

While the sales team won’t be on-air, their job plays a big part in what goes on air. They’re responsible for selling all the advertising that provides the station’s revenue. In conjunction with the programming staff, they also might create special sponsored segments within programs to feature advertisers who desire a more visible sponsorship role. Without the sales team there is no station revenue; they’re vital to the process.

Engineering / Tech

The engineering / tech staff uses, maintains, and repairs the hardware and systems that broadcasts the station programming out onto the radio, internet or satellite. Engineers will also control the audio equipment used during a broadcast, switching between audio feeds, playing sound effects, and making sure the program is airing as it should. Some on-air will speak directly to their engineers, making them an auxiliary part of the program. Others prefer their engineers work anonymously in the background.

Programming / Production / News

There are many roles within the programming and production department, but they all serve to plan, produce, and structure the station programming. They plan every minute of a broadcast, who the guests will be, what the topics for the day are, and what contests an on-air personality might mention. The programming department will also source syndicated content and monitor live broadcasts just in case something goes amiss.

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