- Connecticut School of Broadcasting
Jul 28, 2013

Sports broadcasters act as eyes and ears for their audience. They take fans inside the locker room and give them a virtual all-access pass to their favorite team or athlete.

What makes a good sports broadcaster? A passion for sports is a good starting point. If you love sports, covering sports feels like the ultimate dream job. Beyond loving what you do, there are a few ways you can stand out as a broadcaster.

Informing the audience is the cardinal rule of sports broadcasting. Give them a reason to watch or listen. On a sports radio show, informing listeners starts with answering their questions. They want to hear you break down the game and give analysis on why their team won or lost. They want to know what it means in the big picture.

Go beyond the box score. Find meaning behind important statistics. If a quarterback’s completion percentage and pass yardage dipped from the previous game, what does it mean? Is it indicative of facing a stronger defense, dealing with an injury or a sign of poor play? As a sports broadcaster, you can break it down and offer an unique perspective on the game action.

Sports broadcasting is about painting a complete picture for your audience. Commentary is only one piece in the puzzle. You can establish credibility with listeners by interviewing athletes, coaches and team executives. This affords you an opportunity to get their perspective on wins and losses, injuries, trades, free agent signings and other items important to your listeners.

Attending sports broadcasting schools can help you get the training you need to start a career in this field. You learn how to use the latest digital equipment and gain many valuable networking opportunities to help you start a career in radio or television.

Take the first step. Get the training you need to become a sports broadcaster today.

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