The U.S. Bureau of Labor Statistics expects the radio broadcasting industry to grow at least as quickly as the job market generally. The industry offers a variety of opportunities for deejays, reporters, editors, newscasters, producers, writers, equipment operators, and more. These roles comprise a broadcasting team that must work together to create a radio show. But how can you land one of these jobs?
Besides having proven experience and a high caliber education, some of the essential qualities needed to be successful in radio include:
1. Excellent Communication Skills. Needless to say, to succeed in radio you’ll have to be a great communicator. Deejays and newscasters should be articulate, intelligent and fast on their feet. People working behind the scenes should also be able to communicate well to promote team effectiveness.
2. Quality Investigative Skills. Sharp investigation skills help broadcasters to get the most quality information available for current stories. Producers and equipment operators should also develop their intuition to find compelling story ideas, get quality sound bites and help fuel each story.
3. An Engaging Personality. This is more subjective, but crucial for those whose personas will be broadcasting out over the airwaves. Deejays and reporters should be friendly, engaging and able to truly connect with listeners. Having a pleasant personality behind the scenes is important as well — people work better as a team when everyone strives to be personable.
4. Good Under Pressure. Broadcasting and media jobs, by nature, are deadline-oriented, precise and often pressure-driven. Ideally, those in broadcasting should thrive and excel under pressure.
5. Versatile. Broadcasting team member duties are often varied and can shift throughout the day. Reporters may be called upon to find new leads, record footage and write copy as well as report on air. Everyone on the team should be able (and willing) to take on multiple duties outside of their comfort zone.
6. Team Player. There are dozens of elements at work to produce a successful program. Every member of the broadcasting team should be able to work together.
7. Accurate. Accuracy is vital, especially in the media. Anyone collecting and reporting information should be sure the info is true and current.
8. Highly Efficient. Deadlines in radio mean that all team members should be able to work as quickly and efficiently as possible.
9. Editing Skills. Those involved in production should have a good grasp of how to expertly edit both written copy and the final versions of recorded pieces.
10. Technical Aptitude. Those working behind the scenes in broadcasting should possess an aptitude for working with the equipment and staying on top of changing technologies. An education in radio can help to cultivate these skills.